2) Adding new items to extend existing categories.- Collect trend and market analysis to determine white space and identify new business opportunities, by- 1) Expanding product categories in existing brands. Projects:- Strategic Brand Positioning & Marketing CG Worldwide Inc.- Repositioning specific brands to take advantage of white space opportunities in the marketplace.- Designing total assortment strategy, including building compelling and profitable product stories,Identifying and negotiating brand collaborations/licensing agreements, creating and implementing best-in-class design and product development processes.- Determining new and expanded business opportunities.- Merchandising & Sourcing Comely International Inc.- Identified new product opportunities to enhance customer assortments and to take advantage of white space opportunities in the marketplace.- Identified manufacturing partners for new product categories and helped expand existing vendor base.- Closely monitored development of new products to help bring the new assortment to market.- Director of Merchandising at The Company Store at Hanover Direct from July 2015 to May 2016 (11 months) in Greater New York City Area.- Responsible for new product growth initiatives and efforts to improve competitive positioning and profitability across brands and categories.- Assess, develop and implement new product concepts.- Analyze selling to determine non performing merchandise and present swap outs, based on business trends.- Develop/maintaining a pipeline of swaps outs by driving product newness, innovation and trends, by 1) Adding incremental relevant value to low performing items.
A multi-disciplinary design & product development company, for apparel & home products- Maison Nee is a dedicated, one-stop, creative shop offering collection development, merchandising and branding help to position clients/ brands for optimum success. Home Products Director at Maison Nee from June 2016 to November 2017 (1 year 6 months) in Greater New York City Area.
Shazia Shah is currently a Buyer at Home Essentials & Beyond in Greater New York City Area.
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